How to craft a social media voice

How to craft a social media voice

Social media usage as a corporate entity is different than its usage as a private citizen. While it may seem like an easy solution for marketing a new or existing brokerage, it is important to understand what voice the brokerage will take, and what its social content...
How Your Commercial Lending Client Thinks

How Your Commercial Lending Client Thinks

A broker’s primary goal is to help their clients find the funding solution that is right for them. This is a simple goal, but successful implementation requires an understanding of how a client thinks. While the broker is familiar with the intricacies of the financial...
Is a Franchise Right for You?

Is a Franchise Right for You?

From an entry standpoint, a franchise is one of the easiest ways to open a small business.  The products, business model, and aesthetics are already established by the parent corporation the heavy lifting that comes with establishing a business identity is skipped....