Finance industry

Resources

Branding for Brokers: How to Set Yourself Apart

Branding for Brokers: How to Set Yourself Apart

Branding can seem like a foreign concept, but it is an important part of how a broker markets their services. How people view a broker can make, or break, their business. People often base their decisions on appearance, focusing on whether or not a company looks professional and trustworthy.  This makes it critical for commercial loan brokers to make sure they are always putting their best foot forward.

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The Secrets to Effective Social Media Marketing for Loan Brokers

The Secrets to Effective Social Media Marketing for Loan Brokers

Social Media is a powerful and delicate marketing tool. Using it can grow a broker’s business and client base, as well as providing a useful communication tool between them and their current and past clients. However, understanding the techniques and skills required can make or break a social media plan.

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Newsletter for Commercial Loan Brokers

Newsletter for Commercial Loan Brokers

Newsletters are one of the modern world’s most common forms of communication, but they are often the most forgotten. Many end up deleted before they’re even opened. However, if executed properly a newsletter can become an invaluable source of connectivity between commercial loan brokers and their clients.

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Web Design: What Makes a Great Broker Website?

Web Design: What Makes a Great Broker Website?

We’ve previously discussed that the key aspect of a broker’s website is their content. Having proper SEO optimized content is key to ensuring that their website appears at the forefront of search results. But once their website is one of the first spotted by potential...

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Branding for Commercial Lending

Branding for Commercial Lending

Branding is essential for a broker’s appearance to their clientele. The image a broker presents starts from the moment a client lays eyes on their logo. Their opinion of that broker can be formed in that split second and can be further impacted by how that branding translates across the broker’s entire operation.

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Why Communication is Key

Why Communication is Key

A successful broker is always informed of how the industry is changing. Conveying that information is one of the most important parts in presenting that expertise.

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What to Look for When Picking a Franchise

What to Look for When Picking a Franchise

Starting a business can be a risky move. There's a lot of time and money to devote to it, legal hoops to jump through and advertising campaigns to run. Research, hiring and careful planning are necessary for creating the right foundation for a good business. Sometimes...

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The Right Way to Write a Business Plan

The Right Way to Write a Business Plan

If you are thinking about starting your own brokerage, you most likely already know what a business plan is and have heard that you need one. But do you truly understand the purpose of a business plan? Does it really matter if you have one for your small business? And...

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Four Trends Affecting Commercial Real Estate in 2017

Four Trends Affecting Commercial Real Estate in 2017

The U.S. CRE market landscape in 2017 is characterized by continued strong fundamentals, increased investor flows and high transaction volume. As for the economic landscape, the U.S. continues to grow moderately and add jobs. The U.S. employment gains continue to be...

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The Importance of Choosing a Niche Market

The Importance of Choosing a Niche Market

The opportunities are endless for commercial loan brokers. There are many areas that you can focus on once you learn the business. Before we begin about how to choose a niche, it's important to explain that you can become what they call a “generalist” when brokering...

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Fast Lead Response Keeps Leads from Going Stale

Fast Lead Response Keeps Leads from Going Stale

A potential client in your area Googles loan services that you offer. Your well optimized website shows at the top of the search results. They click, they read, they’re enticed, they submit a contact form on your site. Now what? Red flashing lights and sirens go off...

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Bankers, Borrowers, and Alternative Lenders, Oh My!

Bankers, Borrowers, and Alternative Lenders, Oh My!

* This blog is a special entry by our very own Darrick Brown - CLBI CEO, Trainer, Broker, and Banker. In the famous 1939 film the Wizard of Oz, Dorothy finds herself in a real life dream whereby she is caught in a tornado that takes her on a life changing journey to...

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