Branding Projects

Heowe Commercial Capital

Heowe Commercial Capital

Many realtors in the commercial real estate (CRE) space are assisting clients in financing their investment and owner operated buildings. Heowe Capital was founded by such a realtor – on the go, and ready to get work done, all while maintaining her fitness and zen. The logo represents a body in balance, while the imagery and copy exude the energy and focus of the organizations founder.

MBrac Capital

MBrac Capital

The brokerage founder requested a logo that would use his agency’s name – MBRAC Capital – in a way that visually referenced the word “embrace”. The fonts are clean, and the imagery is represents city life and professionalism. The colors gold and green represent wealth, growth and evolution. Driven, diverse, focused – these are terms that define MBRAC Capital.

Credit Square

Credit Square

Credit Square comes out of a background in credit repair. Many business owners first begin to work on their credit when they are faced with the disappointment of denial after denial for business financing.  So the company expanded into the lending industry to assist founders full cycle as they seek financing.  The design of the brand is built around crisp, clear lines, and the bold orange and black add to the clarity and energy.

Soundview Lending Group

Soundview Lending Group

Soundview’s clientele are in the small and medium sized business space with an emphasis on serving women and minority owned businesses. The firms focuses on transparency and clarity, thus their well-stated mission, vision and values right on the home page. The brand’s colors, gold and blue have a royal feel, but with images from main street to the boardroom, visitors experience the diversity of businesses and clientele served by the Soundview Lending Group.

Anchor Business Funding

Anchor Business Funding

Anchor Business Funding is your anchor in the storm. With backgrounds in loan and financial audits, Anchor knows what to look for in a well-established and actionable business plan, the kind that a lender will be eager to fund. Anchor’s founders live on the water and love sailing. The anchor, the blue of the ocean, and the precise way the firm presents themselves are all redolent of their brand.