Credit Square comes out of a background in credit repair. Many business owners first begin to work on their credit when they are faced with the disappointment of denial after denial for business financing. The company expanded into the lending industry to assist founders full cycle as they seek financing.
The design of the brand is built around crisp, clear lines, and the process based stages of repairing credit and applying for funds. The bold orange and black add to the clarity, and the city scape represents the greater Atlanta community the brand serves.