CORPORATE BRAND

Worth Commercial Capital

Worth Commercial Capital emphasizes information and transparency in the process. Their approach shortens the time to approval and makes the process of getting funding easy on the borrower. They conduct the capital search, so the borrower can remain focused on the important work they do. Because they work with small and medium-sized businesses, as well as churches – organizations where every moment matters and distractions can mean the difference between a successful quarter and sorting out a mess, Worth takes the stress out of finding money.

The site uses bold, rounded lettering for headers, creating a welcoming and down-to-earth feel. Images are framed by shapes like droplets or speech bubbles. The logo also uses these rounded shapes and combines them with a tree icon, symbolizing rootedness, strength, and growth.