For those looking at financial freedom and success, commercial loan brokering is an excellent choice. Starting a brokerage enables you to find opportunities and generate revenue for a wide array of projects and developments. However, if you really want to make it in this industry, you need to know what it takes. Hard work and motivation are just part of the equation – in this article, we’re going to go through the various skills and talents that the best commercial loan brokers need to have to thrive.

How to Create Unlimited Opportunity With These Characteristics

Before becoming a commercial loan broker, you may assume that the essential component is learning the ins and outs of the lending industry as a whole. While expertise can help you immensely, it’s a small part of the larger picture. If you want to own a finance business and succeed against the competition, here are the traits that you have to master.


Being a broker is a unique position. Rather than providing funds directly to businesses and investors, you have to match the right borrower and lender. Unfortunately, learning to build these relationships isn’t something you can learn from a book or a tutorial. You need hands-on experience to understand the intricacies of being a good matchmaker.

Some critical elements of this skill include:

Building a Rapport With Clients – you want to be their first call whenever they need financing for a new project. Not only that, but you need to talk with various lenders and create a good relationship with them so that they learn to trust your judgment.

Knowledge of Financing Options – a substantial part of being a broker is understanding the needs of each client. Some of them will benefit from a traditional bank loan, while others may require a hard money loan instead. The more you know about each lending type, the better you can match the client to the financier.

Risk Assessment

Ideally, every project that gets funded will be a massive success for everyone involved. Unfortunately, the real world doesn’t work that way. Some plans will thrive and generate dividends for investors, while others may fizzle out and crumble away.

As a commercial loan broker, you need to be able to sniff out the winners from the duds. A lot of this comes from experience, but you can also learn how to assess risk from a practical perspective. Research will be a necessary tool for you to understand how much risk is involved with each project.

The other side of this is risk mitigation. Some projects will be inherently more dangerous than others, so you need to know how to make sure that your clients and any investors don’t wind up with a bad deal.

Marketing and Promotion

Building your commercial loan brokerage isn’t going to happen overnight, nor will it happen by itself. You need to put effort into spreading the word that your business is a crucial part of any commercial project.

While you don’t have to be a master of marketing, you do need to understand the fundamentals. In this industry, trust and reputation count for a lot, so most of your advertising will be in the form of referrals and recommendations. Focus on building a solid name for your business and your brand, then leverage that credibility to create unlimited opportunity.

Join the Commercial Loan Brokerage Institute Training Program

In most cases, commercial loan brokers come from the sales side of business, but those drawn to this business due to the financial incentive may not understand the various intricacies of matchmaking and risk assessment. To help you refine your skills and succeed in this industry, CLBI offers a comprehensive training program. When you join, you’ll gain access to a variety of resources, including:

Skills Workshops – you know your strengths and weaknesses, so focus your attention on building up your areas of expertise. Three-day intensive sessions enable you to get the knowledge and insight necessary to grow your brokerage.

Coaching and Mentoring – many of the traits you need to master can’t be taught in a lecture. Fortunately, with commercial capital training, you get access to brokers with decades of experience in the industry. Their knowledge can be a treasure trove of tips, tricks, and insider secrets.

Lending Network – rather than doing all the hard work yourself, you can tap into our massive network of lenders immediately. This way, you just need to find the clients and help them discover the right financing for their needs.

Are you a good fit for this industry?


Contact Us Today

If you’re interested in participating in the CLBI Commercial Capital Training Program, call or message us right away. We are eager to help you succeed with your own finance business, and we have the tools necessary to get you there.