Loan Broker Website Design

Started in the heart of the Midwest farming belt, 1st Choice Funding is the go-to broker for small business, distributors, farm equipment, commercial and agricultural land in the region. The goal with branding was to create a clean, conservative look that represents the authenticity and precision of 1st Choice Funding. 

Funding, Government Services, Business Services, Money and Consulting make up the categories of the FGBMC brand.  Organized into these five categories, the content on the website focuses on the needs of business owners, from education in the process of loan applications, government contracts and business planning to actionable steps to launch a business, close a loan or submit a proposal based on an RFP from a government agency.

The founders wanted to draw from their love of flight in their business name, logo and design. A chandelle is a full power move that a pilot makes to climb and change direction at the same time, creating a beautiful arc in the sky, for those watching from the ground. Isn’t that what businesses do as well when they execute a pivot? You can’t go only half way. It’s got to be at full power, and it needs to get you to the next level in your operations. This simple aviation concept became the heart of this unique financial brand.

New York real estate is a hard game. To win, you need a great team Fairway 21 is that team. Their colors, blue and green are the colors of a business suit and money. Their fonts are crisp and legible, and the company’s voice is direct and forthright. Everything about the company’s design and materials expresses the essence of what the brand is about: quality, focus and the tenacity to get the job done with the right financing for your business.

The crown on the Danish Kroner is the inspiration behind the three crowns represented in the firm’s logo. The brand didn’t want to represent an old world concept, so the clean lines of a modern crown became representative of the brand.  The website uses a series of border lines to lead the visitor through the content, drawing the connection between business needs and expectations and resolution provided through the right financing options.

Founded by a Navy Veteran, Biz Jet Funding builds on the excitement, energy and precision of flight experts. With decades in supply chain management, Biz Jet brings just-in-time processes to business financing. The logo recalls the excitement of the Blue Angels, while the content keeps your feet on the ground.

The owner of New England is a experienced entrepreneur who has founded and run multiple businesses in the Boston area.  He wanted his new brokerage to reflect the US history of the Boston metro region with colors drawn from the flag and fonts that feel classic. The serif font used in the logo recalls traditional fonts and the sans serif in the body has equally open letters while providing a more modern feel. This same balance is continued throughout all the brand assets.

Credit Square comes out of a background in credit repair. Many business owners first begin to work on their credit when they are faced with the disappointment of denial after denial for business financing.  So the company expanded into the lending industry to assist founders full cycle as they seek financing.  The design of the brand is built around crisp, clear lines, and the bold orange and black add to the clarity and energy.

The CSF imagery, website and colors are true to Chicago. A yellow gold represents energy, wealth, and the brass buttons on a door man’s coat. This is balanced with black to ground the brand with a practical business approach and focus on profitability. Chicago business is a diverse community, and images throughout the loan broker’s website represent that diversity.

With a background in high end banking and black and white photography, J Bartolo Capital Advisers brings together two elements in a unique look and feel in their materials. Their slogan, “Our focus is always on you” brings the two together to demonstrate the emphasis the team puts on facilitating high value deals such as hospitals, renovations, hotels and more. We drew from the founder’s practice of street photography and black and white imaging to generate a unique, high-end yet engaged-in-city-life feel for the brand.