As a business owner, you should always be looking for ways to improve your marketing strategy. You want your business and your brand to be at the top of mind for potential clients. One easy way to accomplish this is by blogging.
Essentially, blogging is a way for a business or a business owner to engage with their audience and develop better client relationships. They achieve this by creating custom content to increase their search engine optimization, and provide clients with cutting edge industry news or tips to show themselves to be an industry leader. The targeted end result is an increase in leads and clients for your brokerage.
Drive Traffic to Your Website
One way our blog helps your loan broker business is by driving traffic to your website. Every time you write a blog post, it’s one more opportunity for you to show up in search engines and drive traffic to your website through organic search. Think of it as a cue to Google and other search engines that your website is active and that they should be checking in frequently to see what new content has been posted. You can also post inbound links directly to your blog articles to drive traffic to specific landing pages of your site.
Another way to help drive traffic to your site is to make the blog on your website the foundation for all of your social media platforms. Every time you write a blog post, you’re creating unique content that people can share on social networks, which helps expose your business to a new audience.
Helps Convert Traffic into Leads
You’ve increased traffic to your site, now it’s time to convert that traffic into leads. An easy way to do this is by adding a lead-generating call-to-action to every blog post. These calls-to-action will bring readers to things like offers for free webinars or free newsletters or anything which would prompt someone to exchange their information with you. You can then use this information to generate new clients.
Increase Your SEO
Blogs also increase your search engine rankings. Original content is one of the critical keys to beating out your competitors in the search results. The keywords used in your site content are a significant factor in how Google, and other search engines, rank your site for specific search terms.
Optimized blog articles posted on your business, industry, product or client’s lifestyle will contain your targeted search terms, increasing your site’s relevance for those keywords in the eyes of search engines.
Position Your Brand as an Industry Leader
Well written articles demonstrate that your company is an industry leader. By posting topics which resonate with your market and show your knowledge, you are marketing your skills for your business and service. It gives your clients or readers the confidence to trust in you and your brand as an expert in the loan industry. You will enable a stronger brand connection with your readers and encourage those readers to return to your site for other information, or even for using your services to find them a loan. The more you can show that you are well-versed in your field, the more likely your client will trust you to supply the loan they need.
Develop Better Client Relationships
Blogs provide another source to deepen the relationship with your client. By connecting directly with your firm through your website, your clients are able to get to know your business or product from the comfort of their home or office. You build trust with them by being a source of information. Clients like to be informed and appreciate that you are the one teaching them.
Just like your other social sites, don’t forget to respond to comments and interact with your client base through your blog. If they have questions about a service you are writing about, respond to them directly on your website. Unlike many social sites, a blog remains searchable, and your website comments last longer than a Facebook post.
The bottom line is to blog regularly. It’s a simple way to help your brokerage grow by increasing traffic, which increases leads, allowing potential clients find you easily through search engines. Although it’s relatively easy, blogging can also be time consuming. If you struggle to find the time for blogging, the Commercial Loan Broker Institute has got you covered. We provide complete marketing packages including regular blogging services for your website.