We’ve previously discussed that the key aspect of a broker’s website is their content. Having proper SEO optimized content is key to ensuring that their website appears at the forefront of search results. But once their website is one of the first spotted by potential...
Branding is essential for a broker’s appearance to their clientele. The image a broker presents starts from the moment a client lays eyes on their logo. Their opinion of that broker can be formed in that split second and can be further impacted by how that branding translates across the broker’s entire operation.
A successful broker is always informed of how the industry is changing. Conveying that information is one of the most important parts in presenting that expertise.
The words social media tend to draw up the images of vacation photos and family updates. For many loan brokers, the idea of using it as a marketing and PR tool can seem absurd.
Starting a business can be a risky move. There's a lot of time and money to devote to it, legal hoops to jump through and advertising campaigns to run. Research, hiring and careful planning are necessary for creating the right foundation for a good business. Sometimes...