Branding Projects

Pineal Financial Group

Pineal Financial Group

Sometimes, when you need financing you need it fast. Pineal Financial Group focuses on hard money, asset based and non-loan financing types, including factoring and working capital, to help businesses act at the speed of the market.  The black and red colors reflect this energetic focus, and the logo represents the growth curve any business owner seeks on their financial graph. 

1st Choice Funding

1st Choice Funding

Started in the heart of the Midwest farming belt, 1st Choice Funding is the go-to broker for small business, distributors, farm equipment, commercial and agricultural land in the region. The goal with branding was to create a clean, conservative look that represents the authenticity and precision of 1st Choice Funding. 

New England Funding

New England Funding

The owner of New England is a experienced entrepreneur who has founded and run multiple businesses in the Boston area.  He wanted his new brokerage to reflect the US history of the Boston metro region with colors drawn from the flag and fonts that feel classic. The serif font used in the logo recalls traditional fonts and the sans serif in the body has equally open letters while providing a more modern feel. This same balance is continued throughout all the brand assets.

FES Lending

FES Lending

A core goal of FES Lending is to help minority and women-owned business. But what does community development look like when it is rooted in sound business practices? Non-profit brands are often too dreamy to appeal to practical, numbers focused business owners. FES Lending balanced these elements by seeking friendly and welcoming colors and imagery while remaining crisp and clean in each design element.

Explorizon Capital

Explorizon Capital

Explorizon’s leadership wanted their brand to represent the excitement that founders have for where their business can go, while also rooting the look and feel in the practicalities of medical practices, finance and accounting.  We balanced these elements by drawing some features from travel magazines and brochures as well as medical pamphlets and accounting websites. Blending these together resulted in a dynamic look that represents the breadth and direction of the brand.