Sometimes, when you need financing you need it fast. Pineal Financial Group focuses on hard money, asset based and non-loan financing types, including factoring and working capital, to help businesses act at the speed of the market. The black and red colors reflect this energetic focus, and the logo represents the growth curve any business owner seeks on their financial graph.
Started in the heart of the Midwest farming belt, 1st Choice Funding is the go-to broker for small business, distributors, farm equipment, commercial and agricultural land in the region. The goal with branding was to create a clean, conservative look that represents the authenticity and precision of 1st Choice Funding.
The owner of New England is a experienced entrepreneur who has founded and run multiple businesses in the Boston area. He wanted his new brokerage to reflect the US history of the Boston metro region with colors drawn from the flag and fonts that feel classic. The serif font used in the logo recalls traditional fonts and the sans serif in the body has equally open letters while providing a more modern feel. This same balance is continued throughout all the brand assets.
A core goal of FES Lending is to help minority and women-owned business. But what does community development look like when it is rooted in sound business practices? Non-profit brands are often too dreamy to appeal to practical, numbers focused business owners. FES Lending balanced these elements by seeking friendly and welcoming colors and imagery while remaining crisp and clean in each design element.
Many realtors in the commercial real estate (CRE) space are assisting clients in financing their investment and owner operated buildings. Heowe Capital was founded by such a realtor – on the go, and ready to get work done, all while maintaining her fitness and zen. The logo represents a body in balance, while the imagery and copy exude the energy and focus of the organizations founder.