What is your greatest financial challenge as a business, and how can you get in the right lane to source the funds with the terms that you need in order to move ahead? It is this process that Premier Business Finance is poised to facilitate. Blood red and a rich blue represent the pulse and action as well as the calm of the brand.
A ‘nexus’ is a hub where connections occur and links are made. In the case of Nexus Finance, business owners are connected with lenders that can understand and fund complex business plans. The design of the Nexus assets, centered around an X with an open circle in the middle, represents this space where opportunities emerge.
Revenue Park came to CLBI as an existing brokerage, but with a limited set of tools, technologies and design to back up their practice. By upgrading design, adding a CRM, and allowing applicants to submit their information directly to the CRM, Revenue Park upgraded their capacity to serve their clients. We maintained key aspects of their initial brand, while giving their logo, business cards, and website a significant upgrade.
With a background in high end banking and black and white photography, J Bartolo Capital Advisers brings together two elements in a unique look and feel in their materials. Their slogan, “Our focus is always on you” brings the two together to demonstrate the emphasis the team puts on facilitating high value deals such as hospitals, renovations, hotels and more. We drew from the founder’s practice of street photography and black and white imaging to generate a unique, high-end yet engaged-in-city-life feel for the brand.
The founders wanted to draw from their love of flight in their business name, logo and design. A chandelle is a full power move that a pilot makes to climb and change direction at the same time, creating a beautiful arc in the sky, for those watching from the ground. Isn’t that what businesses do as well when they execute a pivot? You can’t go only half way. It’s got to be at full power, and it needs to get you to the next level in your operations. This simple aviation concept became the heart of this unique financial brand.