Branding Projects

Alliance Commercial Capital

Alliance Commercial Capital

Sometimes, when you need financing you need it fast. Pineal Financial Group focuses on hard money, asset based and non-loan financing types, including factoring and working capital, to help businesses act at the speed of the market.  The black and red colors reflect this energetic focus, and the logo represents the growth curve any business owner seeks on their financial graph. 

Credit Square

Credit Square

Credit Square comes out of a background in credit repair. Many business owners first begin to work on their credit when they are faced with the disappointment of denial after denial for business financing.  So the company expanded into the lending industry to assist founders full cycle as they seek financing.  The design of the brand is built around crisp, clear lines, and the bold orange and black add to the clarity and energy.

Anchor Business Funding

Anchor Business Funding

Anchor Business Funding is your anchor in the storm. With backgrounds in loan and financial audits, Anchor knows what to look for in a well-established and actionable business plan, the kind that a lender will be eager to fund. Anchor’s founders live on the water and love sailing. The anchor, the blue of the ocean, and the precise way the firm presents themselves are all redolent of their brand.

Fairway 21 Financial Group

Fairway 21 Financial Group

New York real estate is a hard game. To win, you need a great team Fairway 21 is that team. Their colors, blue and green are the colors of a business suit and money. Their fonts are crisp and legible, and the company’s voice is direct and forthright. Everything about the company’s design and materials expresses the essence of what the brand is about: quality, focus and the tenacity to get the job done with the right financing for your business.

Bennett Capital Advisors

Bennett Capital Advisors

Bennet Capital is all about building trust and facilitating the best terms for their clientele. With a focus on business owners throughout the North East, the design uses crisp lines and a forthright approach with a touch of sophistication. For the logo we used a navy blue plus a silver metallic gradient to provide the sheen. Clean sections and sharp photography represent the immediacy, transparency and integrity of the brand.